Tools do not supply a point of view
Generation can produce striking images, but a music video still needs a reason for every scene. Direction decides what the artist represents, how the camera behaves and how the visual arc changes with the music.
A pipeline, not a product label
At MMAudiolabs, AI may support image development, performance or VFX. It sits inside a broader production pipeline that also includes listening, treatment, character direction, edit, sound-aware timing and finish.
The test is coherence
The relevant question is not whether a tool was used. It is whether the final video feels intentional, recognises the artist and carries the song from beginning to end.