Match creators to the song
Our UGC team and creator network includes accounts with established, high-volume audiences. Selection is based on genre, audience fit, format and campaign objective—not follower count alone.
Design participation, not repetition
A useful brief gives creators a clear hook while leaving room for an authentic voice. Performance concepts, lyric moments, transformations, story prompts and behind-the-scenes angles can all become distinct formats.
Campaigns are scoped and reported
Creator availability, content volume, usage rights, paid amplification and reporting are evaluated per project. We track delivered content and observable campaign results without promising virality or fabricated reach.